Mattel Hopes To Reinvent Barbie With An Assist From Hollywood
Robbie Brenner, executive producer of Mattel Films, at the company's headquarters in El Segundo, California, US, on Friday, April 28, 2023. The Barbie movie marks a big bet by Mattel, which hopes to turn legacy brands into blockbuster franchises, and it was reportedly in development well before the company settled on director Greta Gerwig's interpretation. Photographer: Alisha Jucevic/Bloomberg via Getty Images
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