Route 11 Chips: Growing a Small Business

MOUNT JACKSON, VA - MARCH 6: Elpidio Jose Modesto, one of the supervisors, make sure that no chips stick to the bottom or sides of the kettle during cooking at Route 11 Potato Chips on Thursday, March 6, 2014, in Mount Jackson, VA. The chips will take 8-10 minutes to cook. One hundred pounds of potatoes cook down to 25 pounds of chips after the water from the vegetable becomes steam during cooking. Sarah Cohen, the company's president and founder, has controlled Route 11 Potato Chips since moving the operation to Middletown, VA, in 1992. Starting with three employees in Middletown, Route 11 moved to Mount Jackson in 2008 and now has 34 people on staff handling production, warehousing and sales. (Photo by Jahi Chikwendiu/The Washington Post via Getty Images)
MOUNT JACKSON, VA - MARCH 6: Elpidio Jose Modesto, one of the supervisors, make sure that no chips stick to the bottom or sides of the kettle during cooking at Route 11 Potato Chips on Thursday, March 6, 2014, in Mount Jackson, VA. The chips will take 8-10 minutes to cook. One hundred pounds of potatoes cook down to 25 pounds of chips after the water from the vegetable becomes steam during cooking. Sarah Cohen, the company's president and founder, has controlled Route 11 Potato Chips since moving the operation to Middletown, VA, in 1992. Starting with three employees in Middletown, Route 11 moved to Mount Jackson in 2008 and now has 34 people on staff handling production, warehousing and sales. (Photo by Jahi Chikwendiu/The Washington Post via Getty Images)
Route 11 Chips:  Growing a Small Business
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The Washington Post / Contributor
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480000139
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The Washington Post
Date created:
March 06, 2014
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The Washington Post
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FI-ROUTE11
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