Hennes & Mauritz AB Launches New Retail Store Named '& Other Stories'

Customers enter the new "& Other Stories" store operated by Hennes & Mauritz AB (H&M) on the launch day in London, U.K., on Friday, March 8, 2013. The Swedish retailer is diversifying with a sixth brand after falling behind larger competitor Inditex SA in the race for the price-sensitive fashionista's euro. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
Customers enter the new "& Other Stories" store operated by Hennes & Mauritz AB (H&M) on the launch day in London, U.K., on Friday, March 8, 2013. The Swedish retailer is diversifying with a sixth brand after falling behind larger competitor Inditex SA in the race for the price-sensitive fashionista's euro. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
Hennes & Mauritz AB Launches New Retail Store Named '& Other Stories'
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Credit:
Bloomberg / Contributor
Editorial #:
163355995
Collection:
Bloomberg
Date created:
March 08, 2013
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Rights-managed
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Source:
Bloomberg
Object name:
UK & OTHER STORIES