PepsiCo And NBA Announce Landmark Marketing Partnership

NEW YORK, NY - APRIL 13: NBA Commissioner Adam Silver speaks during a press conference to announce a marketing partnership between the NBA and PepsiCo on April 13, 2015 at Terminal 23 in New York City. Pepsi will replace Coca-Cola Co with league sponsorship rights, ending a 28-year relationship with Coke. (Photo by Alex Goodlett/Getty Images)
NEW YORK, NY - APRIL 13: NBA Commissioner Adam Silver speaks during a press conference to announce a marketing partnership between the NBA and PepsiCo on April 13, 2015 at Terminal 23 in New York City. Pepsi will replace Coca-Cola Co with league sponsorship rights, ending a 28-year relationship with Coke. (Photo by Alex Goodlett/Getty Images)
PepsiCo And NBA Announce Landmark Marketing Partnership
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Alex Goodlett / Stringer
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April 13, 2015
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